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Lifestyle Enthusiasts: Individuals interested in aspirational living and luxury experiences." Corona’s “La Vida Más Fina” campaign, which translates to “The Fine Life,” features Pedro Pascal in his debut role for the brand. The campaign celebrates a sophisticated, yet relaxed lifestyle that aligns with Corona’s image of being a premium, enjoyable beer. The ads showcase Pascal living a refined yet easygoing life, epitomizing the essence of savoring life's finer moments with a Corona. "Star Power: Features Pedro Pascal, adding star power and appeal to the campaign.
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